Gift of amazon music
Using the service bell gift card balance (or any other service for that matter) without a user interface is a completely different experience than with one.
Thats why Amazon Music Unlimiteds.99 per month price point looks so inviting.If you happen to own an Amazon Echo, Echo Dot or Amazon Tap device, the price is even lower.99 per month, but music playback only works on that device.As stated before, the much lower.99 monthly price for Echo owners has a built in gotcha in that the service only works on that device, so once again, you have to wonder how many users will actually upgrade to the full service.To be fair, Amazon Music Unlimited is different from Prime gift basket for pregnant sister Music in a number of ways.And, as a Prime member, you already have Amazons Prime Music service available to you for free, so why would you want to pay the extra 8 bucks a month for something that youve already paid for?Its a step in bringing that monthly fee more in line with the expectations of the greatest number of users.There are a lot more songs available (Amazon will only say it's in the tens of millions as compared to Prime Musics two million there are curated playlists, behind-the-scenes artist commentaries, and a new app.Even back at the peak of the CD boom, the average music buyer never purchased 120 worth of music per year, as is the case now with.99 per month streaming plan.It will be interesting to see just how many of the estimated 60 million Prime members say, Yes it is!Photographer: David Paul Morris/Bloomberg, amazon has finally launched its long awaited stand-alone streaming music service and its called Amazon Music Unlimited.Perhaps the services biggest feature is price.Also On forbes: On the surface this seems pretty interesting in that a lower price for streaming is what gifts for a classic car enthusiast major industry consultants have been advising for years.If youre not a Prime customer however, youll still be charged the customary.99 per month.Just like Apple, Amazon has an enormous number of credit cards on file (estimated at 300 million but that doesnt mean that a large percentage of them will automatically subscribe to a new offering, as we saw with Apple Music.On the surface it has a number of interesting features that differentiate it from the other major streaming services, but one has to wonder whether potential users will find them compelling enough to subscribe.If youre already an Amazon Prime customer, Amazon Music Unlimited is available for just.99 per month or 79 per year, undercutting the norm.99 per month charged by most other services.
Is that worth the extra money per month?
Though theres been a decent amount of streaming penetration at that price point, its still only 10 or less in some territories, according to industry pundit, mark Mulligan.
The problem is that this price is really a mirage.